A Wine Retailer’s Two Question (digital) Checklist
If you’re a wine retailer today there are two key questions you have to ask: How do potential customers find me? How do I convey…
Wine prices and pillows
Yesterday, late in the afternoon, I bought a new pillow. A fancy one. It came in cool packaging, well designed and unlike other pillows on…
A Sales Rep’s Choices
A wine sales rep is in a marvelous and privileged position. You get to choose. Today, are you building a brand or building the market?…
The irreplaceable placement
Many restaurants have one or two. Every retailer has six to twelve. They are the wines they cannot swap out, cannot consider getting rid of,…
Rethinking Points of Distribution
The acronym is PODs, and if you work in a larger wholesaler or for a big winery, you hear this term often. If you work…
Invent your own week
This is for wine retailers and restaurants. It’s an easy way to drive some traffic and get some attention from the local wine community. It’s…
By the numbers: larger public wine tastings
If you are a wine retailer, wine group, or wine organization that puts together the occasional wine tasting for the public, here are some ideas…
Wine for customers, or customers for wine?
Which direction are you going? Are you finding a wine for your customers, or are you finding customers for your wine? This is one of…
Reinvention
Don’t try reinventing the wheel. The wheel is perfect. And it works great. And any change in the shape of a wheel makes it work…
Wine Pros: Attitude
Wine sales amateurs bring their life and emotions into the sales call. The crappy night of sleep. The bills that are piling up. The internal…