More is not the answer
Don’t fall into the trap that more is better. More accounts means more time pressure to see them all and do a good job. More…
Setting the right goals
It isn’t good to say “I’ll sell more wine.” Goals without structure, steps, and accountability are fantasies. And the problem with fantasies is that it’s…
If they don’t buy it, did I fail?
In the world of wine sales, part of the job is showing product. Learning how to present, how to tell stories, and how to close…
Social clean up
Here’s a good list of projects for the week. These are important, will take a bit of time, but only need to be done once…
Taking a stand
All that really matters is the experience of the end consumer. Simple as that. If she pops a bottle of wine with friends, pours the…
I don’t care if the wine is good
Thanks for pouring me a glass. Yes, I agree that’s pretty damn good wine. But I don’t care. Because there is a ton of good…
The five percent, and the one percent
95% of all Champagne sold is produced by the largest houses and have the names we all know. 5% of all Champagne sold is Farmer…
Why can’t you?
Why can’t you be the most successful wine sales rep in the state? The region? Why can’t you become the most successful wine retailer in…
The wine velocity sweet spot
Right now, today, we have the technology to put self-driving cars into the world that are safe and reliable. Seriously. The technology is there to…
High end chocolate
The world of high end, exclusive, limited availability, hand-made chocolate is pretty neat. Where the beans came from, the roasting, the pressing, the sweat involved…