Business down? Chin up. You got this.
I’m typing this in January of 2025, with the double whammy of dry January combined with article after article from major news sources about the…
Do unto others with your business reputation
Lately, I’ve been seeing the extremes of people in our industry. Maybe it’s the political season stirring the pot and making people squirrely. I don’t…
Aim to be the CONSISTENT PROFESSIONAL salesperson
The beverage sales world is similar to other sales jobs in many ways. You represent a product or products, connect with buyers, prospect endlessly, suffer…
Marketing, switching, and loyalty
When a wine shop or restaurant tries to reach an audience, most do it wrong because they don’t start with the right questions. The right…
Price tells a story (some customers don’t want cheaper prices)
I was recently involved with organizing some tastings over a couple of evenings for a retailer, putting together wine lists and sale pricing, plus customer…
What is your end-of-year project?
I’m writing this in mid-December, which is unlike any other time of the year in the beverage sales cycle. Retailers and restaurants are too busy…
The trap of the in between
It’s easy for a wine shop or a restaurant to be average. Have average products for average people, give average service, and try to compete…
Ideas: How wine retailers can generate more revenue the last six weeks of the year
Once we get to mid-November, it’s like running the last mile of the marathon. You’re exhausted, but the adrenaline carries you forward. The group around…
The main hack for beverage sales rep: embrace being Professional
As a follow-up for sales training seminars that I lead, I like to ping select reps a few months down the line to see how…
The power of unmeasurable generosity
As we become more measurable in our jobs and lives, there is more room for unmeasurable generosity. If a friend works a job with unreasonable…