Lesson 1 of 18
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Introduction to key ideas for wine retailers

Every wine shop can be better.

There is always something to improve, from the physical look and feel of the shop, to the marketing, to achieve the goal of better customer service and satisfaction.

Continuing to improve and work on your shop is incredibly important because of one simple truth: most of your competition does not do this work. There is a complacency in the liquor business, and as a result, most stores don’t put the time into innovation, analysis, and self-reflection.

By watching this course, you’ve already proven that you want to grow and improve in your work.

Let’s work on generating some ideas.