Your Wine Onboarding
When your organization hires a new employee, they have obviously been vetted a bit and know something about wine. But where they fall on that…
Selling Wine vs. Taking An Order
You sell wine when you guide the process, when you frame choices for the customer, and when you present options (paths) that lead to the…
More is not better (focus on focus)
A wine by the glass list that is 90 items long is confounding for the customer (and impossible to train a service staff on, much…
A super simple social media plan for wine retailers
There are very few wine retailers that use social media well. Ask them why they don’t post on Facebook or Instagram regularly and the answer…
Looking into the crystal ball of wine retail
Let’s look into the future. I don’t know how far into the future. It might be two years or maybe ten. But sooner than you…
Calm waters and making waves
Swimming in the calm waters is easy. It’s fun. It’s what everyone wants to do. Swimming in the waves is harder, it’s challenging. It’s demanding.…
Free is never free
Freebies abound in the liquor industry. Look at the umbrellas on the patios, the credit card embossed checkout books, the logos on the beer mugs.…
Wine Inventory as Wine Marketing
Inventory is one of the most mis-understood aspects of the wine world. A wholesaler that commits ten percent of their annual revenue to a single…
When things go wrong
In the relationship between a wholesaler and a retailer or restaurant, things will go wrong. It’s just a matter of time. A forgotten invoice. A…
You’ve made the choice
If you’re a wine retailer, you’ve made the choice to not have Memorial Day or Labor Day off. You made the choice to work weekends.…