A Wine Retailer’s Two Question (digital) Checklist
If you’re a wine retailer today there are two key questions you have to ask: How do potential customers find me? How do I convey…
Wine and Bagless Vacuum Cleaners
Bagless vaccum cleaners don’t perform their job as well as the old-school cleaner with a bag that you toss out when full. This has been…
Show the discount
“Great Cabernet, only $13.99.” “Great Cabernet. Regularly $18.99. Sale $13.99.” Which sounds better? Always show the discount. Always.
By the numbers: larger public wine tastings
If you are a wine retailer, wine group, or wine organization that puts together the occasional wine tasting for the public, here are some ideas…
Taking a stand
All that really matters is the experience of the end consumer. Simple as that. If she pops a bottle of wine with friends, pours the…
The supply and demand and end of bin irony
The moment a retailer buys wine from a wholesaler it gets marked up with their standard percentage. Then the wine takes months to trickle out.…
Thanksgiving week empathy
This is a tricky week for the wine sales rep. Retailers are busy. Too busy for sales calls. But they may need the emergency will…
Why can’t you?
Why can’t you be the most successful wine sales rep in the state? The region? Why can’t you become the most successful wine retailer in…
Buying motivations
A critical question when selling wine to restaurants and retailers is this: who is really making the decisions? The wine buyer might be making 100% of…
The wine velocity sweet spot
Right now, today, we have the technology to put self-driving cars into the world that are safe and reliable. Seriously. The technology is there to…