Business down? Chin up. You got this.
I’m typing this in January of 2025, with the double whammy of dry January combined with article after article from major news sources about the…
Do unto others with your business reputation
Lately, I’ve been seeing the extremes of people in our industry. Maybe it’s the political season stirring the pot and making people squirrely. I don’t…
Marketing, switching, and loyalty
When a wine shop or restaurant tries to reach an audience, most do it wrong because they don’t start with the right questions. The right…
Price tells a story (some customers don’t want cheaper prices)
I was recently involved with organizing some tastings over a couple of evenings for a retailer, putting together wine lists and sale pricing, plus customer…
The trap of the in between
It’s easy for a wine shop or a restaurant to be average. Have average products for average people, give average service, and try to compete…
Ideas: How wine retailers can generate more revenue the last six weeks of the year
Once we get to mid-November, it’s like running the last mile of the marathon. You’re exhausted, but the adrenaline carries you forward. The group around…
What is missing?
Late August is a unique time in the wine sales and retail game. It’s a moment for a pause, a final vacation, a little breath…
Today is different than tomorrow (end of a quarter)
Today is the last day of Q1. It’s a much different day than tomorrow, the start of Q2. What do you do today vs. tomorrow…
Know your history (and that things change)
The history of wine trends, facts, and fads is always good to keep in mind, mainly to recognize that some trends grow roots and stick,…
What are you selling? The juice in the bottle?
Ask a wine sales rep or a wine retailer what they sell and they will say they sell wine. But in terms of what you’re…