Business down? Chin up. You got this.
I’m typing this in January of 2025, with the double whammy of dry January combined with article after article from major news sources about the…
Marketing, switching, and loyalty
When a wine shop or restaurant tries to reach an audience, most do it wrong because they don’t start with the right questions. The right…
Price tells a story (some customers don’t want cheaper prices)
I was recently involved with organizing some tastings over a couple of evenings for a retailer, putting together wine lists and sale pricing, plus customer…
The trap of the in between
It’s easy for a wine shop or a restaurant to be average. Have average products for average people, give average service, and try to compete…
What is missing?
Late August is a unique time in the wine sales and retail game. It’s a moment for a pause, a final vacation, a little breath…
Today is different than tomorrow (end of a quarter)
Today is the last day of Q1. It’s a much different day than tomorrow, the start of Q2. What do you do today vs. tomorrow…
Know your history (and that things change)
The history of wine trends, facts, and fads is always good to keep in mind, mainly to recognize that some trends grow roots and stick,…
Your Wine Onboarding
When your organization hires a new employee, they have obviously been vetted a bit and know something about wine. But where they fall on that…
Selling Wine vs. Taking An Order
You sell wine when you guide the process, when you frame choices for the customer, and when you present options (paths) that lead to the…
More is not better (focus on focus)
A wine by the glass list that is 90 items long is confounding for the customer (and impossible to train a service staff on, much…