On being a professional (or not)
A professional shows up and does the work, and if they’re good, they do it better than most in their profession along with having a…
Know your history (and that things change)
The history of wine trends, facts, and fads is always good to keep in mind, mainly to recognize that some trends grow roots and stick,…
What if? (50ml edition)
Time for another edition of What if? The pandemic is changing how we have to work, which means there is an opportunity to make things…
The Post-Pandemic Wine List
What is your restaurant wine list going to look like on the other side of the pandemic? Will it be the same size? Will you…
Four Months from Today
Welcome to SOND 2020. This is a final third of a year like no other. The global pandemic, the unrest in America, the upcoming election,…
The Annual Review
Merry Christmas Eve, happy holidays, and Bestest Festivus to all! This is not the normal Vinethinking essay. It’s more important than that. This essay is…
Looking into the crystal ball of wine retail
Let’s look into the future. I don’t know how far into the future. It might be two years or maybe ten. But sooner than you…
Wine Inventory as Wine Marketing
Inventory is one of the most mis-understood aspects of the wine world. A wholesaler that commits ten percent of their annual revenue to a single…
What do your wineries want?
What do wineries that you represent really want? “We want to be placed in the right accounts.” “We want to be a category leader.” “We…
Is Wine an Experience Good?
In economics, an experience good is a product that can only be evaluated after experiencing it. The other two categories are a search good, where…