In March 2020, as the world discovered we were in the midst of a global pandemic, our core business at the time (Twin Cities Wine Education) was 100% based on in-person tastings and staff training. Needless to say, we needed to get quickly creative to survive financially.
We invented The Wine Workshop, and within 72 hours of the idea, we built a website, integrated an email list, built a purchasing platform, and went live. Because of our quick turnaround, we got some press coverage that was picked up around the country.
The result? We weathered the COVID-19 outbreak by teaching people about wine through fun, informal, and info-packed live webinars. We can’t thank those who supported us during those years enough. You kept us going, both financially and emotionally. We had a purpose, which is what was needed at that moment.
Fast forward to today, and we have a huge library of great webinars and content in the hopper. As we wind down The Wine Workshop, we’ve decided to bring a “best of” series to Libation Coach.
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