Grapes and Growth: Keys to a standout restaurant or wine bar wine program

Build a smarter, more effective restaurant wine program from the ground up. In Grapes and Growth, you’ll learn how to curate a compelling selection, align your list with your concept, and turn wine into a driver of both guest experience and profitability. Gain the tools to make better decisions, train your team, and create a program that truly works.

Designing or curating a wine bar or restaurant beverage program is a daunting task.

From far away, it looks easy. Find delicious products and sell them with passion.

The reality are the endless meetings, endless tastings, strategizing on prices, meeting with vendors and winemakers, keeping track of everything, managing inventory, ordering product, and paying the bills. This is in addition to working the floor and educating the staff.

This course is designed for the on-premise buyer, especially managers that have suddenly been handed the beverage program. We cover how to organize your job, work with your vendors, and strategically price your beverages for consistent and excellent ROI.

About Instructor

Jason Kallsen

Jason Kallsen is the founder of Libation Coach, a professional educator with over 25 years of experience, a Certified Sommelier with the Court of Master Sommeliers, a certified Sherry specialist, plus has certifications from the Society of Wine Educators.

24 Courses

Not Enrolled

Course Includes

  • 21 Lessons