Cork to Cash: Maximizing Your Wine Shop’s Potential

How does a wine shop stand out in a hyper-competitive environment? What small changes can have big results? Explore a range of ideas to drive your wine shop to greater success. 28 lessons and an array of analysis that will improve your business.

Many wine shops and liquor stores that have been established for years have the same problem: the spark is gone, the sales are flat, and the same customers walk through the door time and time again.

Any business leader will tell you that growth is the key, but how does a wine shop or liquor store grow in this highly competitive market? Unless you simply want to lower prices and run the race to the bottom (a race that you don’t want to win), you need a blueprint.

About Instructor

Jason Kallsen

Jason Kallsen is the founder of Libation Coach, a professional educator with over 25 years of experience, a Certified Sommelier with the Court of Master Sommeliers, a certified Sherry specialist, plus has certifications from the Society of Wine Educators.

24 Courses

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Course Includes

  • 28 Lessons