Business down? Chin up. You got this.
I’m typing this in January of 2025, with the double whammy of dry January combined with article after article from major news sources about the…
Marketing, switching, and loyalty
When a wine shop or restaurant tries to reach an audience, most do it wrong because they don’t start with the right questions. The right…
Price tells a story (some customers don’t want cheaper prices)
I was recently involved with organizing some tastings over a couple of evenings for a retailer, putting together wine lists and sale pricing, plus customer…
Ideas: How wine retailers can generate more revenue the last six weeks of the year
Once we get to mid-November, it’s like running the last mile of the marathon. You’re exhausted, but the adrenaline carries you forward. The group around…
What is missing?
Late August is a unique time in the wine sales and retail game. It’s a moment for a pause, a final vacation, a little breath…
Which customers are at the top?
Your best customers are worth ten to a hundred times more than your average customers. Do you know who they are? How do you define…
Know your history (and that things change)
The history of wine trends, facts, and fads is always good to keep in mind, mainly to recognize that some trends grow roots and stick,…
Looking into the crystal ball of wine retail
Let’s look into the future. I don’t know how far into the future. It might be two years or maybe ten. But sooner than you…
What happens if …
… you present ten Pinot Noirs to an account, they don’t find joy in any of them, then a competitor presents just one and that…
Calm waters and making waves
Swimming in the calm waters is easy. It’s fun. It’s what everyone wants to do. Swimming in the waves is harder, it’s challenging. It’s demanding.…