Wine Inventory as Wine Marketing
Inventory is one of the most mis-understood aspects of the wine world. A wholesaler that commits ten percent of their annual revenue to a single…
What do your wineries want?
What do wineries that you represent really want? “We want to be placed in the right accounts.” “We want to be a category leader.” “We…
Is Wine an Experience Good?
In economics, an experience good is a product that can only be evaluated after experiencing it. The other two categories are a search good, where…
A Wine Retailer’s Two Question (digital) Checklist
If you’re a wine retailer today there are two key questions you have to ask: How do potential customers find me? How do I convey…
Wine prices and pillows
Yesterday, late in the afternoon, I bought a new pillow. A fancy one. It came in cool packaging, well designed and unlike other pillows on…
Show the discount
“Great Cabernet, only $13.99.” “Great Cabernet. Regularly $18.99. Sale $13.99.” Which sounds better? Always show the discount. Always.
The irreplaceable placement
Many restaurants have one or two. Every retailer has six to twelve. They are the wines they cannot swap out, cannot consider getting rid of,…
By the numbers: larger public wine tastings
If you are a wine retailer, wine group, or wine organization that puts together the occasional wine tasting for the public, here are some ideas…
Ideas (for restaurants)
Have a restaurant that wants to move more wine, or attract more of the serious wine crowd? Here are some ideas. Half price wine night…
The 5000 piece puzzle
Lots of people love puzzles. It’s a great way to idle away time on a long weekend at the cabin, or during a family reunion.…