The rapid evolution and increasing quality of cold-climate wine grapes have led to impressive growth in the Upper Midwest wine industry (and other regions with extreme winters).
What are these new grapes? What is the history of the cold climate wine industry? And most importantly, how can we best sell these wines?
This course is designed for tasting room employees, wine retailers and wholesalers, restaurants, and anyone seeking a deeper understanding of cold-climate grape varieties and the wines they produce. The course also includes what we believe is the best approach to selling these wines to skeptical consumers.
What you will learn with this course:
- The history of the cold climate wine industry in the Upper Midwest
- The key developers of the newest grape varieties
- Grape-by-grape instruction on the key varieties, including history, vineyard management, aroma and taste profile, and many links to further information.
- Our ideas for selling these grape varieties to consumers (especially those that are skeptical of cold climate wines).
- And much more!
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