Wine Motivations

Wine buyers (retailer and restaurants) purchase wine for a kaleidoscope of reasons.

  • There’s a deal
  • It tastes great
  • It’s popular nationally
  • It’s not popular nationally
  • It has limited availability
  • The label is awesome
  • They are doing you a favor
  • Their boss told them to.
  • They’ve liked it in the past
  • They’ve never heard of it

Then the end consumer (the customer of retailers and restaurants) purchases wines for a kaleidoscope of reasons.

  • There’s a deal
  • It tastes great
  • It’s popular nationally
  • It’s not popular nationally
  • It has limited availability
  • The label is awesome
  • They are doing you a favor
  • Their boss told them to.
  • They’ve liked it in the past
  • They’ve never heard of it

The interesting this is: rarely is the reason the same for both the wine buyer and the end consumer.

Think about motivations at all steps.

Related Articles

Needs and Wants

There are things your customers need to know. There are other things they want to know. And there is a fundamental difference. NEEDS For a restaurant, your…