What makes for a truly good wine sales rep?

What makes for a truly good wine sales rep?

Is it somebody who can break into an unsold account?

Is it somebody who can sell wine that nobody else can?

Is it somebody who can get retailers to buy more quantity?

Is it somebody who can build more by the glass programs at restaurants?

or, and sometimes conversely …

Is it somebody who can mentor and grow new sales talent?

Is it somebody who earns trust and solidifies relationships even if sales are stagnant?

Is it somebody who thinks in team mentality instead of “me vs. them”?

Is it somebody who sees the long game rather than trying to jam too much product into every account at every moment?

What is a good wine sales rep?

(Note: the first list are reps that are defined by numbers, the second list are reps defined by connections. Both are truly good and both are essential to an organization. The problems develop when the company only hires for one half and not the other. Defining sales success in a diverse way is essential to growth.)

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