Typos vs. Proofreading (vs. Shipping)

My morning routine is to awaken early, before anybody else in the household, feed the cat, start a pot of good strong coffee, and get to work. Creative and positive and clear thoughts fill the morning before the static noise of the day begins, so I like to fish while the fish are biting. If the machine is really churning, I write a half dozen posts so I have some in the hopper.

I awoke early yesterday and wrote a pretty good post, in my opinion.

My goal is to write a VineThinking post before the coffee pot is done brewing. Sometimes I get it done, but often I type and think and rewrite and shape and re-do … for a bit. Once I hit a spot that I think is good, I go back to the kitchen and pour a good sized cup of go juice. Once back at the laptop, I do a quick scan of the post and hit publish. The email that goes out at 10am to many of you is auto-generated when I have a new post on the blog.

At 10am I saw my own post emailed to me, and found a clear and stupid typo. I said “is” instead of “it.”

I wrote “Okay, here is goes” instead of “here it goes.” (Since corrected.)

And you know what? I don’t care. Whatever.

Seth Godin calls it shipping. Steve Pressfield writes about it in Do The Work. It’s about output, it’s about having the guts to push back against the resistance in your head and throw ideas at the world.

It’s about fighting the inner thoughts that for many manifests itself in over thinking, perfection, re-working, and never finishing. 

Sometimes it’s best to put stuff out into the world full of typos and errors for a simple reason: you have then put it out into the world.

Ideas don’t work unless you release them.

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