Package size first, price second

Two quotes. Same math. Different presentation.

“It’s $180. It’s a six pack.”


“It’s a six pack for $180.”

The way you present the price can have big impact.

Be careful to always say the package size first, price second. Nobody likes to find out the wine is actually $30 a bottle after thinking, just for an instant, that it’s $15 a bottle.

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