Lesson 1 of 0
In Progress

Project: Retailer analysis of the Veneto

For this project, you will be analyzing the Veneto section of a wine retailer.

Hint: don’t pick a mega-store. You’ll be making far more work than necessary. Try to find a nice little local wine shop.

The goal here is to look at the Veneto selections with new eyes, seeing what the store puts their inventory money behind, and how they sell it.

A word of warning: some stores react with defense when someone walks in holding a clipboard and counting bottles. If they approach you asking what you’re doing, tell them the truth! I’m taking a wine class on the Veneto via The Wine Workshop, and my homework is to analyze the Veneto section of a wine shop. Can you give me a hand?” And see what happens!

Here’s your handout for the project: