The ifs and the thens

 

IF …

… your top account closes

… your three leading brands move to another distributor.

… your top import portfolio goes out of business.

… your top salespeople or managers quit.

… a recession hits and everybody suddenly buys less wine.

… you get fired, or leave a job where you are not valued.

 

THEN YOU ARE LEFT WITH

… your reputation.

… your history.

… your drive.

… your curiosity.

… your contacts.

… and your ability to see things in a positive manner and to be remarkable.

 

So what should you work on the hardest? The ifs, or the thens?

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