Give them what they want?

Or give them what they don’t know they want?

The smartphone didn’t exist until Steve Jobs pulled it out of his pocket. 

Uber didn’t exist until you downloaded the app and made your account. 

NakedWine didn’t exist until somebody said “what about crowdfunding for a winemaker?”  

Do you give people what they want, or give people what they don’t know they want?

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