Above average is not the goal

To be above average only means you’re above the 51% threshold.

To have a goal to be above average only means you understand how sad it would be to be below average.

And often, when people use the term “above average” it’s referring to things that are either measured too simply, or things that can’t be measured at all. Calling a sales rep “above average” based on sales numbers does nothing to address her incredible relationships with her customers. Calling a new chef “above average” does nothing to address the knowledge base he has in his head.

The goal is not to be above average.

The goal is to stand out, to bring forth new ideas, to be a leader instead of a manager, and to be a wizard that can conjure up positive energy in any situation. None of those can be measured when talking about averages.

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