You can’t have it all

You know you can’t have it all.

You can’t sell every single wine in your portfolio to every account in your territory.

You can’t sell a retailer all of their wine selections, leaving out all competition.

You can’t magically open all the doors at all the restaurants and have them buy only from you.

So why do so many wine reps try to have it all? More to the point, why do so many feel a sense of failure when it’s obvious they are succeeding?

Find the small successes and celebrate them. Raise a glass to the incremental work. Don’t get stuck in the muddy ideas of ‘having it all.’ Hint: you shouldn’t want it all.

Far better to get out the pencil, sharpen it yet again, and get back to the hard work of one wine at a time and knowing what kind of selling you are doing.

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