Selling, all selling, is storytelling.
And every good story has a hero that overcame obstacles, found the path, and achieved (or is working hard toward the goal).
Every wine worth talking about has a hero. This is where commodity brands stumble and family-owned wineries have the edge. It’s hard to make a hero out of a brand.
Why? Because heroes are people.
With every wine you present consider the question: who is the hero?