Who is the hero?

Selling, all selling, is storytelling.

And every good story has a hero that overcame obstacles, found the path, and achieved (or is working hard toward the goal).

Every wine worth talking about has a hero. This is where commodity brands stumble and family-owned wineries have the edge. It’s hard to make a hero out of a brand.

Why? Because heroes are people.

With every wine you present consider the question: who is the hero?

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