It’s mid-November, and the sales call in this time of year changes in shape: the buyer has less time to meet with you, but orders more wine.

Ironically, and seemingly counter-intuitively, you make more money for less work.

But this is the moment to realize the payoff from ten months of building, planning, relationship massaging, hustling, and strategizing.

Your success now, at this moment, has everything to do with what you did January through October.

And January is only six weeks away. What is your plan for next year?

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