Monday Challenge: Smarter, Faster, Better

This week’s Monday Challenge is as easy as can be.

Buy a copy of Smarter, Faster, Better by Charles Duhigg and read it.

This book is transformative, and every chapter has incredible relevance to all aspects of our industry. Broken into eight concepts that are discussed with surprising facts and entertaining stories to back up the claims, this book will change how to you look at motivation, goal setting, productivity, and decision making in general.

The key to future success in the wine industry, no matter what you do within it, is to harness the power of looking forward and being proactive. There is no future in doing what has always been done. This book will trigger this thought pattern and at the same time teach you tools of motivation and organization to get you there.

In other words, this is pretty important stuff. Buy the book. Read it. Mark it up. Take notes. Learn from it. And go forward.


Non-affiliate links (I don’t make any money pointing you toward this book):


Barnes and Noble


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